Hi, I’m Chris.

Cooper & Dale is me, Chris Woolfrey. I’ve spent fifteen years in digital, starting in copywriting and working up through content, UX and product, and almost all of it has come down to one thing: turning ambiguity into clarity.

I say “we” elsewhere on this site because, while I’m always your first point of contact, I work with a small bench of very talented content strategists, writers, UXers and developers to get the work done.

I’ve led product and content design inside big organisations (Gartner, Segal, DirecTV, the International Baccalaureate) and for brands like ADP and the New York Stock Exchange. Cooper & Dale is what happens when you take that way of working and point it at businesses who can’t, and shouldn’t have to, hire a giant consultancy to find out what’s actually wrong.

I diagnose before I prescribe, I tell you what I actually think, and I bring in specialists only when the problem genuinely needs them.